SEO or search engine optimization is a very valuable skill that can help you to make money, whether you’re an entrepreneur, own a business or are working for a company. You see, search engine optimization is all about getting a website to rank at the top of Google for specific keywords. So, for example, if you work for or own a business that sells dog collars, then you want to rank at the top of the search engines for keywords such as “buy dog collars” etc. Once you do, then you will get the majority of the traffic for that keyword which will result in more sales. Websites that are ranked higher in the search engines typically get more traffic than websites that rank lower.
Now, how can you get started learning SEO? There are hundreds if not thousands of different “gurus” that are always trying to get you to buy their SEO course. However, you need to be wary of these false gurus and seek out genuine experts to study from. Some of the best people and sites to learn from including Doug Cunnington, Alex Becker, Pat Flynn, Authority Hacker, Cloud Living etc. These people and sites have been in the industry for many years and their courses and free content is all you need to get started learning SEO.
We will now take a look at a few basic SEO concepts so you can get started. Firstly, you need to learn how to do keyword research and the importance of choosing the right keywords to target on your site. The last thing you should do is use keywords that are too broad, have no buyer intent or are simply too competitive. A short tail keyword with high volume are typically too competitive and will take years to rank for. So, you should focus on targeting long tail keywords that have lower search volume and low to medium competition. By doing so, you will be able to get traffic and rankings in a shorter period of time.
Next, you should take into consideration, your content. In 2018, the quality of your content matters and you should only create the best content for your site. Google and other search engines are becoming smarter and are easily able to identify poor quality content which will result in lower rankings and even penalization. Therefore, you should take the time to thoroughly research your niche and write thoughtful and useful content that your visitors will actually benefit from. If you don’t have the time to do so yourself, you should hire a content writer that is an expert in your niche.
Lastly, you will need to get backlinks. There are many methods you can use to get backlinks and it is important that you create a diversified backlink portfolio. This will help to protect your site from penalization and boost your rankings.
In closing, we have just looked at how you can become best SEO expert. It will take a lot of time, studying and experimentation, but you can do it once you fully commit to mastering SEO.